Linchpin was established in 2006 with the vision of redefining consumption of beauty and cosmetic products in the Maldives. We believed that quality baby, personal and home care products should always be available at reasonable prices, and with this in mind, our first outlet was opened in the heart of Male’ city. We offered a limited product range including basic baby and cosmetic products at the beginning however just after three months; we started a rapid expansion of the range to include thousands of personal care products.
We at Linchpin understand that modern day consumers possess sophisticated tastes and preferences, and in order to cater to them, our brands are meticulously selected by professionals with utmost care. Our continued investment in product diversification and our customer-centric business approach has enabled Linchpin to establish itself as a leading brand name amongst housewives and teens in the Maldives. Sensing growing demand in our myriad of products, we have recently added four additional outlets. Additionally, we wholesale many of our products at dedicated outlet for which Linchpin holds sole distributorship.